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Making it easier for you to drive faster

Discover the lap-time hiding in your data. Professional driver coaching by race engineer Samir Abid – host of the Your Data Driven Podcast.

“Is It The Car Or Me?”

You know your data is hiding secrets to help you drive faster. Why else would every pro driver on the planet use data?

However, you don’t have an army of engineers like them. Interpreting the squiggly lines is hard. It is time consuming, plus, there’s always a nagging feeling you’re only just scratching the surface of what the data could be telling you…

All you are after is an accurate plan of how best to drive the track. Where best to position the car, what gear to be in and when to brake.

Not opinion, but clear and precise recommendations, backed by the numbers.

If you have invested in a data logging setup and want to discover how that data can help you go faster, perhaps my data coaching services are for you?

My role is to solve questions you might have like “Where can I go faster?” and “Is it the car or me?”

You’ll get a set of straight-forward recommendations, with clear reasoning, that is all backed by your data.

Your job is simply having the fun of putting the plan into action… and the joy of seeing your improved results on the stopwatch.

Don’t just take my word for it though. Read and listen below to what some of these drivers I’ve coached had to say…

Driver Testimonals

TESTIMONIAL

Andrew Cohen-Wray

 
SERVICES:
REMOTE COACHING + IN-PERSON COACHING

“I’ve worked with Samir for 2 seasons. Progress has been incredible. You might think data is for the elite, but Samir has delivered everything to me in a really simple way. Its been incredible and taken seconds and seconds off my lap times. The confidence he inspires in me is fantastic. If you’re thinking data isn’t for you, trust me it is. It has worked for me really really well.”

Driver coaching - Analysis Coaching client... Andrew Cowen-Wray
TESTIMONIAL

Jeff Valeo

Remote Driver coaching on Zoom. Analysis Coach by Your Data Driven.

Samir and I worked together throughout the SCCA Runoffs this year. Prior to each session Samir had a full plan with a few actionable items for me to focus on. They were not only actionable but backed by the data, so I was able to confidently implement them on track.

Over the course of the week Samir helped me find multiple seconds, and when I wasn’t able to put together a final qualifying lap Samir kept me in the right mindset to not get down.

In the race I was able to utilize everything Samir said and I made up 15 positions in the first half. A driver error — all me — pushed me back, but I was still able to finish knowing I had improved so much throughout the week. 

Samir is a master not only with the data, but also with ensuring you have an actionable plan and the right mindset each time you hit the track. Looking forward to working together in future.

SERVICES:
REMOTE COACHING (US Timezone)
TESTIMONIAL

Jonathan Lisseter

 
SERVICES:
REMOTE COACHING + IN-PERSON COACHING

“Your approach and explanation of each of the different channels of data was very clear and made it easy for me to understand. I can now confidently download my data and know exactly where to start looking to find improvements in braking and throttle application.

You made it clear to focus on the plan. It made it a lot easier for me to apply it on track and guess what it worked… Two wins!”

TESTIMONIAL

Tom Coller

“Its a pleasure to share my videos and data with you. 

Thanks for the info, to be honest I felt a little worried about sharing data as there is no where to hide. Never really had anyone to look through data especially of your knowledge and experience…

So to get such great feedback and to know the data looks impressive has put a big smile on my face..

I had noticed most of the points you have raised so again great to see I’m noticing the right improvement areas.

We had adjusted the brake pedal to best adapt it for my liking but still was not fully comfortable. This was one issue which accounted for loss of time on brakes but still, even on track felt many times I could do better on transition from braking through early turn in…

Love the idea of getting tighter on 2nd hairpin [for a] simple time gain something I had not noticed.. 

I fully understand the benefit of data along with an expert to analysis it. Now even more so after just one short email can see why so many people appreciate your skills and ability to quickly find easy gains… Look forward to catching up soon!”

SERVICES:
REMOTE COACHING
TESTIMONIAL

Dave Devine

SERVICES:
IN-PERSON COACHING

“The enthusiasm, expertise and friendly approach of Samir make him a very useful tool when looking for extra lap time.

He supplied constructive feedback after only a couple of runs, and then continual improvements throughout the day. I’m looking forward to working with him again!”

YOUR DRIVER COACH

Welcome

Hi I’m Samir Abid. 👋 Founder of Your Data Driven, host of the Your Data Driven Podcast, performance engineer and driver coach.

I have 20+ years experience working on road & racing cars and in elite sports. I’ve developed suspension and vehicle dynamics for brands such as Aston Martin and Multimatic. In sports, I’ve provided performance engineering for Olympic teams (41+ gold medals) and the INEOS 1-59 marathon world record.

I’ve a degree in Automotive Engineering. I’m a Chartered Engineer. I’m a Warwick MBA. I’ve worked for big companies and started my own small businesses. I’ve written books, teach and coach… I also race at club level – so rest assured, I put my money where my mouth is with driving! 😊

I have seen the frustration people have with correctly interpreting data. Whatever your driving experience, I’ll work with you to find you lap time. Your mistakes will reduce. Your confidence will grow. And you will become a more consistent, faster driver… just like these guys 👇

Driver coaching - Analysis Coach Samir Abid from Your Data Driven

ANALYSIS COACH PROCESS

How Remote Driver Coaching Works

Data Evaluation

You upload your onboard video, data and driver feedback, plus any other setup info.Your data will be analysed.

Summary Report

Your summary report includes a corner by corner analysis, with your best opportunities summarised.

Coaching Call

Guided by the analysis findings, you’ll get a 1-2-1 coaching session to ask questions, discuss and prioritise your opportunities.

Data Evaluation


Expert analysis of your data including driver feedback, onboard video and logged data.

Analysis types:

– Single driver practise session

– Single driver race analysis

– Driver v Driver fastest lap

– Setup A v Setup B

– Crash analysis

AiM, VBox, MoTec, Race Technology, Apex Pro, Garmin Catalyst, GoPro w/GPS…

Any custom maths channels used are included for you too.

Summary Report


Detailed 20-30 page visual report summarising the analysis findings. What is going well as well as what you can improve on.

All recommendations are specific, backed by data and include annotated onboard video overlays.

Typical sections include:

– Lap times and sector consistency review: “Where should you focus first?”

– Line analysis: “Is it better to turn in earlier or later?”

– Braking technique review: “Should you brake more, less, faster, slower? Should you heel and toe, or not heel and toe? To left foot brake, or to not?”

– Turn by turn analysis “Are you in the right gear, on the right line and braking correctly … every time?”

– Opportunities summary: “Ok, distill all that for me! What should I do next time out? What lap time is possible…” 👇👇



Coaching Call


40 minute coaching call via Zoom. Together we walk through the report findings, review your data/video and discuss your best opportunities.

This is your chance to clarify your feelings in the car and ask questions. The coaching call is recorded and yours to keep afterwards.

LIMITED AVAILABILITY

Remote Coaching Packages

Fast Lap

Your Top 3 Opportunities To Go Faster
£££

EXPERT DATA ANALYSIS
(YOUR VIDEO & DATA PROFESSIONALLY ANALYSED)
OPPORTUNTIES SUMMARY REPORT
(DETAILED VISUAL REPORT)
3 DAY TURN AROUND
(TEST THE WATERS. SEE WHAT DATA CAN DO FOR YOU)

Event

Fast Turn Around Pre-Quali Or Pre-Race
££££

EXPERT DATA ANALYSIS++
(PRO ANALYSIS PLUS ANY CUSTOM MATHS CHANNELS PROVIDED)
OPPORTIUNTIES SUMMARY REPORT
(DETAILED VISUAL REPORT)
40 MIN COACHING CALL
(RECORDED FOR YOU TO KEEP)
RACECAR SETUP SUGGESTIONS
(IF APPROPRIATE)
DRIVER SKILL OPPORTUNITIES & NEXT STEPS SUMMARY

Season

Achieve Your Seasons Goals
£££££

INDIVIDUALISED DRIVER PROFILE & PERFORMANCE PLAN
(HOW YOU’LL MEET YOUR GOALS)
MONTHLY COACHING CALL
(STRATEGY & PROGRESS REVIEW)
PRE-AGREED NUMBER OF REMOTE ANALYSIS REPORTS
(TO MATCH YOUR TRACK SCHEDULE)
DEVELOP YOUR OWN DATA ANALYSIS SKILLS
(GAIN CONFIDENCE TO DO THE ANALYSIS YOURSELF)
(VERY) LIMITED AVAILABILITY

* Pricing exclusive of local taxes. Payment in advance. In-person coaching is plus expenses. Multiple days, group packages, events outside the UK and custom season packages quoted individually. Premium express same-day turn around available. Email me hello@yourdatadriven.com.

DOES THIS SUIT YOUR DRIVER COACHING NEEDS?

Frequently asked Questions

Is remote coaching effective?

Yes. The service is well established now thanks in part to lockdown. Recommendations fall into two camps: track specific and driver specific. The driver specific ones are things you can work on in your next session at any track. The track specific ones provide enable you to prepare for your next qualifying session. Having the analysis done this way, documents your achievements more thouroughly than in the moment conversations. You also get the recording of our coaching call to watch (and re-watch) with the report. Drivers do this in the week before an event, even at a different track. Sometimes even between sessions. No driver has gone slower!


What if you can’t find any improvements?

Well you’ll be doing great! However there is always more you can do to improve. I fact I guaranteed it. If there is no more pure laptime left to find then our focus switches to higher order driving refinements. For example, do you have to be 10/10ths everywhere or can you take less risk with minimal effect on lap time? Good drivers can easily overdrive in their quest for more lap time. I have coached the Stig (true!) and when you are a driving god drivers often benefit from the reassurance of knowing they really are getting everything out of the car. Coaching is about finding you lap time, and I’ve never not found opportunities, but it is also about helping you grow and level-up as a driver. Less mistakes, better feedback, more consistency, better concentration, better braking, more confidence. Challenge me, maybe you will be the driver where I can’t find the lap time improvement, but remember every pro driver on the planet knows they can improve. I’ll help you focus and prioritise what that looks like for you.


Who is this driver coaching for?

This coaching is design for race drivers looking to leave no stone unturned in their quest for lap time gains. The serious driver who wants to level-up and take a more professional approach to getting the most fun and enjoyment from their time on track. A driver looking to get clarity on exactly what they need to do to go faster so they can focus all their efforts on the fun of executing on track.

If you are a front runner in a competitive race series, you will know that the last few seconds are the hardest to find. This service will find your best lap time opportunities and prioritise them for you. You then have the fun of putting them into action. Using your data, you will know objectively if there is more time in you the driver or from your car. Maybe you don’t need to spend a fortune on that engine rebuild after all… ?

If you are relatively new to racing or stepping onto the grid for the first time, then this service provides you with the reassurance that you are starting on the right foot. You will have the right expectations, achievable goals and best foundation to build on for the future. Think friendly and genuine, rather than condescending. Expert support rooting for you and celebrating you crossing the line (even remotely.) Not many really appreciate what you’re going through…

Racing is not for everyone. For you, motorsports might be about the joy of driving on track as fast as you can. For the track day or HPDE driver, the service focuses on breaking down the components of “you” the driver. Profiling the key skills of braking, throttle and steering application you will get clear direction on what is really possible, what good looks like and precisely how you can get there.


Do you coach sim racers?

Yes. The benefit of sim racing is that the data is more reliable. There is also a lot more of it which is great for someone coaching you. You do need to be clear on what your coaching goals are though. Are you mainly (only) aiming to race online, or, are you using your sim as a driver development tool to help your real world track driving? They require two different approaches, so just make your goals clear on the application form.


Do you coach kart racers?

I’ll be honest, my experience is with cars and circuit racing. The approaches do translate but I know enough about karting to know that there is certainly more for me to learn. If that is ok with you and you are running some data and video on your kart, say an Alfano or AiM system, apply and we can discuss. If I don’t believe I can help you, I promise to tell you from the start.


My video is huge! How do I get you my data?

For the remote coaching, at a minimum you will need to send me your:

– onboard video *
driver feedback
– logged data

I appreciate this can get pretty huge! Please find a decent internet connection to upload and share all your files to a folder in a cloud storage service. My preference is Google Drive or https://wetransfer.com/ both of which have free tiers. Share to: hello@yourdatadriven.com

* Clear onboard video, with a camera solidly mounted in the car and where you can hear the engine is essential. If you can see the driver inputs even better, but there must be a clear view of the track. Seperate video and data is fine – say from a GoPro and AiM Solo. The lowest workable resolution is on the basic VBox (720p)


Can you tell me what you mean by “driver feedback” ?

You need to give me context to your video and logged data. The way you do this is with driver feedback notes sent to me in a document. Add as much detail as you can – pictures and sketches are encouraged. See this guide on what good driver feedback looks like. Include any areas of your driving you are working on and want me to look at. Your data will reveal an element of your personality in the car (true!) but not your thoughts and feelings.

For example, you might be uncertain on the best line through turn 3. You might want to know your best opportunities on the brakes into turn 7.

Ask yourself these questions: How was that session for you? What one thing was holding you back? Where are you unsure?

Coaching is a service but it works best if you consider it a little like a brotherhood. Remember we’re on the same side of the table. I will need your help to understand what is going on. I will have my own questions for you too.


Does it matter the brand of data logger?

No. Most people using this service will have a GPS based data logger – like an Aim Solo.

All major data logger brands are supported for example:AiM, VBox, MoTec, Pi, Race Technology, Apex Pro, Garmin Catalyst and even a modern GoPro with GPS turned on.

If your logger brand doesn’t appear, make sure you specify what you use when you apply.


How long does remote coaching take?

3 to 4 days. This includes the time to receive and check your data. To conduct the data evaluation. Preparation of the summary report. Scheduling and conducting of your coaching call to suit your diary, timezones etc.

With prior arrangement, you do have premium options if you need a faster turn around. In my experience however, remote driver coaching offers you most value when there is at least 6-8 hours between when you finish your session and when you are next out on track. Think of this as a deeper analysis than what you are able to achieve during a hectic day at the circuit.


What is the refund policy?

If you are not happy, I will give you your money back. I’d much rather I added you to the driver coaching testimonials section though so all I ask is the opportunity to work with you to make good on the situation first.


I have other questions…

Drop me an email hello@yourdatadriven.com. Will be a pleasure to help you.